Barnes & Noble Celebrates Pop Culture in Its Stores Nationwide Beginning July 18
“Get Pop-Cultured™ with Barnes & Noble” Brings to Life Your Favorite Books, Comics, Superheroes, Movies, TV Shows and More at Your Local Barnes & Noble Through August 10
Highlights Include In-Store Events, a National Frozen Friday Sing-along, Batman Day, DC Comics™ Spectacular, Marvel® Day, Comic Convention Collectibles Weekend
and James Patterson Day
Enter the Get Pop-Cultured Sweepstakes from NOOK® for a Chance to Win a $1,000 Barnes & Noble Gift Card, a Warner Bros. Studio VIP Tour, Plus Other Great Prizes
New York, New York – July 7, 2014 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced a pop culture celebration in its stores nationwide from July 18 through August 10. Get Pop-Cultured with Barnes & Noble will bring to life customers’ favorite books, characters, DVDs, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more.
Starting Friday, July 18, and running through Sunday, August 10, Get Pop-Cultured with Barnes & Noble will bring exclusive and unique fan experiences to customers across the country. The campaign will highlight the huge influence that books, graphic novels, movies, TV shows, music, toys, games and collectibles have on our culture. Customers can enter the exclusive Get Pop-Cultured Sweepstakes from NOOK for a chance to win a $1,000 Barnes & Noble Gift Card, a Warner Bros. Studio VIP Tour for two, and many other great prizes by visiting the NOOK counter at their local Barnes & Noble. For more information on what’s happening during Get Pop-Cultured month, customers can visit their local Barnes & Noble store or www.bn.com/GetPop-Cultured. More fun and excitement can be found on Twitter and Instagram using the hashtag #GetPopCultured, and on the Barnes & Noble Facebook page at www.facebook.com/barnesandnoble.
Get Pop-Cultured with Barnes & Noble gets underway July 18 with a special Preview Weekend and Costume Contest and continues through August 10 with a fun-filled Page & Screen Weekend. In between are fantastic events, activities and giveaways for customers of all ages. Each week will feature themes that highlight different ways customers can Get Pop-Cultured!
Preview Weekend and Get Pop-Cultured Costume Contest – July 18 to July 20
Get Pop-Cultured with Barnes & Noble kicks off with a Preview Weekend designed to provide fans with exclusive sneak peeks of hot new titles by their favorite authors and illustrators. All Barnes & Noble stores will have limited quantities of free, never-before-seen chapter samplers from upcoming releases, posters and digital downloads, and customers can enter for a chance to win prizes and more for the most buzzed-about authors, books and DVD titles of the summer. On Saturday, July 19, all stores will host a Get Pop-Cultured Costume Contest. Customers of all ages are invited to come to their local stores dressed as their favorite characters. Costume-wearing customers can post their pictures on social media using the hashtags #GetPopCultured and #Contest for a chance to win special prizes. Additionally, the Barnes & Noble Café will give costume-wearing customers $1 off any beverage on the day of the Costume Contest. Greeters will hand out the $1 off coupons to customers dressed in costume as they enter the store. For more information, visit www.bn.com/GetPop-Cultured.
DC Comics Spectacular – July 23 to July 27
DC Comics is the creator of a pantheon of massively popular characters including Batman, Superman, Wonder Woman, Green Lantern, The Flash, Aquaman, Hawkman and The Green Arrow, as well as superhero teams the Justice League, The Watchmen and the Teen Titans. The DC Comics Spectacular from Wednesday, July 23, to Sunday, July 27, offers fans the opportunity to celebrate DC Comics with fun activities, special giveaways and a 5-day only offer on all DC Comics graphic novels. The DC Comics Spectacular kicks off with Batman Day on July 23, a celebration of the Caped Crusader’s huge influence on pop culture.
Batman Day – July 23
It’s been 75 years since Batman first appeared in Detective Comics #27. Since his auspicious debut in 1939, Batman has become one of the most popular superheroes and cultural icons of the last century. Barnes & Noble is celebrating the Caped Crusader’s enormous influence on pop culture on Batman Day, Wednesday, July 23, in all stores nationwide, with exclusive Batman merchandise. Highlights include a Batman exclusive comic book giveaway (limited supplies) of a special edition 75th anniversary collector’s issue featuring the original Batman story (issue #27) and Brad Meltzer’s re-imagined story of Batman’s origins (#27 New 52 series); giveaways of bags, bookmarks and buttons and the chance to win a Mini Bat Signal.
Comic Convention Collectibles – July 24 to July 27
Barnes & Noble has partnered with FUNKO, creator of POP!, the Legacy Collection and ReAction Figure Lines, to offer customers the opportunity to purchase never-before-seen exclusive collectibles that can only be found at this summer’s premier comic convention. Barnes & Noble is thrilled to be able to make convention exclusives more accessible to fans from Thursday, July 24, to Sunday, July 27. In addition, 25 lucky customers per store will receive a FREE Funko POP! TV Collector’s poster with the purchase of any regularly priced POP! collectible.
Frozen Friday: Cool Off with Olaf! – August 1 at 7 p.m.
Barnes & Noble is celebrating Disney’s Frozen, the highest-grossing animated film of all time, with “Frozen Friday: Cool Off with Olaf!” a sing-along and Storytime event on Friday, August 1. Barnes & Noble stores nationwide invite fans of Olaf, everyone’s favorite summer-loving snowman, to a sing-along of Olaf's “In Summer” song, a special Storytime, and crafts and activities such as building a sand castle and making a snow cloud and snowflakes so Olaf can go to the beach. Frozen Friday will thrill fans of all ages and prove to be the coolest summer celebration this year!
Marvel Day – August 2
Marvel is celebrating its 75th anniversary this year and Barnes & Noble is honoring that milestone with a special Marvel Day in stores nationwide on Saturday, August 2, featuring fun activities, giveaways and product offerings. With the release of Guardians of the Galaxy on August 1, customers will want to explore Barnes & Noble's vast Marvel offerings and will have the chance to win a variety of merchandise including Marvel tote bags and Marvel 75th Anniversary posters.
James Patterson Day – August 3
James Patterson has broken just about every record there is for a bestselling author. He is the first author to achieve 10 million eBook sales, and holds the Guinness World Record for the most #1 New York Times bestsellers of any author. Since Patterson puts the pop! in popular fiction, Barnes & Noble stores nationwide are hosting a James Patterson Day on Sunday, August 3 with fun activities, special giveaways and prizes and a special one-day only in-store offer on James Patterson books and audios.
Teenage Mutant Ninja Turtles – Jr. Ninja Training Academy Event – Week of August 4
After numerous adaptations, book series and merchandise spinoffs, America’s favorite “crime fighters on the half shell” are back with the August 8 release of Michael Bay's Teenage Mutant Ninja Turtles movie. To celebrate, Barnes & Noble stores nationwide are hosting a Turtles - Jr. Ninja Training Academy Event during the week of August 4, with exciting activities and crafts, plus a fun-filled Ninja Training event, where participants will be trained as ninjas and receive a special Jr. Ninja Training Academy certificate. For more information on the timing of this event at your local Barnes & Noble store, visit www.bn.com/GetPop-Cultured or ask a bookseller.
Page & Screen Weekend – August 9 to August 10
The Get Pop-Cultured campaign concludes with a celebration of some of the hottest products in pop-culture. The Hobbit, Doctor Who, The Fault in Our Stars, The Maze Runner, A Game of Thrones and The Walking Dead are just a few of the great properties that have appeared on both page and screen and this fun-filled weekend celebrates the relationship between books, eBooks, movies and TV shows.
More ways to Get Pop-Cultured include:
Authors, Illustrators, Celebrities and More
Throughout the Get Pop-Cultured campaign, stores across the country will welcome customers’ favorite authors, illustrators, and celebrities, including Chris Colfer, Deborah Harkness, Christopher Paolini, Jim Starlin, Sherrilyn Kenyon, James Dashner, John Scalzi, Alyssa Milano, Buzz Aldrin, James Patterson, Malcolm Gladwell, Grumpy Cat and many more! The full list of special guests who will be in stores during Get Pop-Cultured, as well as Barnes & Noble locations where each will be appearing, can be found at: www.bn.com/GetPop-Cultured.
Get Pop-Cultured Sweepstakes from NOOK
Customers can enter the Get Pop-Cultured with Barnes & Noble Sweepstakes for a chance to win a $1,000 Barnes & Noble Gift Card and an exciting Studio VIP Tour for two at the Warner Bros. studios in Burbank, CA, plus many other great prizes. To enter, customers can visit the NOOK boutique at their local Barnes & Noble store anytime between July 18 and August 10, where they should look for the specially created Get Pop-Cultured NOOK App™ on the NOOK devices displayed.
Get Pop-Cultured on Social Media
Pop culture fans should follow Barnes & Noble on Twitter, Instagram, Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+ and Twitter.
Barnes & Noble will be announcing many more exclusive events, including exciting author appearances and signings, as well as giveaways and exclusive content and products, throughout Get Pop-Cultured month. For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/GetPop-Cultured.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The Company operates 661 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 700 bookstores serving over five million students and faculty members at colleges and universities across the United States.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website: www.barnesandnobleinc.com.
About NOOK Media LLC
NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store® of more than 3 million (US) and 3 million (UK) digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ and NOOK Video Apps™, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom at leading retailers; NOOK content can be purchased at www.nook.co.uk.
For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook or www.facebook.com/nookGB.
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